South Texas Bone and Joint Rebrand

When I applied for a graphic design and marketing position, I proactively started brainstorming a rebrand strategy upon learning of their need for a new brand identity. Understanding that there were multiple specialties within the office, I aimed to create a logo that could flexibly represent each aspect individually if needed, for targeted marketing and signage efforts. This approach ensured that the new branding would not only unify their identity but also provide versatility and practicality in promoting their various services.

Here was the first draft I presented.

After securing the graphic design and marketing position, I discovered that the board of directors preferred a modern update while maintaining elements of the original logo. I embarked on creating multiple design options that honored their directive, leading to numerous meetings and changes. Eventually, we settled on a new logo and color palette that struck the right balance. Integrating the new branding across all facets of the company, both internally and externally, proved to be a comprehensive task. This experience taught me invaluable lessons in navigating stakeholder preferences, adapting designs to meet diverse criteria, and the meticulous process of implementing cohesive branding strategies company-wide.

Here are the many options I presented.

Here is the final brand style guide.